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Cultivating Courage in the Face of Fear

Courage comes from the Latin word for heart — “cor” — and represents the “seat of your feelings.” In On-Purpose® terms, your heart depicts your purpose.

Now that you know your 2-word purpose, do you have the courage to put it to work? In my three decades plus of corporate and individual client work of writing purpose, vision, missions, and values statements with clarity, fear is the greatest obstacles clients face to actually putting their purpose to work.

Once your know your 2-word purpose, the old FEAR acronym of False Evidence Appearing Real is called into action. To tame your fear put a name on it. 

  • Fear of change?
  • Fear of failure?
  • Fear of success?
  • Fear of rejection?
  • Fear of exposure? 
  • Fear of commitment? 
  • Fear of not making money? 
  • Fear of being unworthy? 
  • Fear of insufficient time?
  • Fear of inexperience? 
  • Fear of mistakes? 
  • Fear of missing out? 
  • Fear of ________? 

Purpose shifts the risk-reward equation in your favor. Enlist strategic allies in your battle to be on-purpose. Vision paints the picture of your future. Missions are your plan for victory. Values guides your decisions. Passion is the degree of your courage or willingness to pay the price to be on-purpose.

Admit that both fear and purpose co-exist within you. Which are you cultivating?

About Kevin W. McCarthy

Author of The On-Purpose Person and The On-Purpose Business Person. Creator of ONPURPOSE.me. Chief Leadership Officer of On-Purpose Partners.

email: info@on-purpose.com
© 2025 On-Purpose Partners

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